Global Marketing Resource Management Market (2021 to 2026) - by Component, Type, Organization Size, Deployment, Vertical and Geography - ResearchAndMarkets.com

The "Global Marketing Resource Management Market (2021-2026) by Component, Type, Organization Size, Deployment, Vertical, Geography, Competitive Analysis and the Impact of COVID-19 with Ansoff Analysis" report has been added to ResearchAndMarkets.com's offering.

The Global Marketing Resource Management Market is estimated to be USD 3.6 Bn in 2021 and is expected to reach USD 6.32 Bn by 2026, growing at a CAGR of 12%.

Key factors contributing to the growth of the market are a rising number of marketing channels. This has led to a need to integrate these channels to manage the business enterprise's complex marketing activities. Amidst rapid digitalization, there is an enhanced need for providing a good digital experience to the customer. Therefore the marketers are increasing their efforts by utilizing an MRM suite to ensure a positive response from the customer. Also, an increased need for ensuring brand and regulatory compliance has further demanded the need for MRM solutions thus propelling the growth of the market over the forecast period.

The initial costs of implementation and risks associated with data security amidst rising data thefts can hamper the market growth.

The global marketing resource management market is segmented based on component, type, organization size, deployment, vertical and geography.

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Marketing Resource Management Market.
• The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes in-depth market analysis using Porter's 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
• The report also contains the competitive analysis using IGR Positioning Quadrants, Infogence's Proprietary competitive positioning tool.

Report Highlights:

• A complete analysis of the market including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market

Market Dynamics

Drivers

• The Rising Number of Marketing Channels
• The Growing Need for Improvement in Market Response and Digital Customer Experience
• Improved Regulatory Compliance on Digital Asset Licenses
• Surging Demand for Marketing Integration with Different Systems

Restraints

• High Deployment Costs
• Increasing Risks Related to Data Security And Privacy

Opportunities

• Increasing Preferences towards Software-As-A-Service (Saas)-Based Solutions
• Integration of MRM With Artificial Intelligence (AI) and Big Data Tools for Data-Driven Marketing

Challenges

• Lack of Comprehensive Integration Strategy and Interoperability Issues
• The dilemma of Choosing The Right and Comprehensive Platform

Companies Mentioned

• IBM Corporation
• SAP SE
• SAS Institute, Inc.
• Teradata Corporation
• Microsoft Corporation
• North Plains Systems Corp.
• Workfront, Inc.
• Adobe Systems, Inc.
• Infor, Inc.
• Oracle, Inc.
• BrandMaker
• BrandSystems
• Elateral
• Adnovate
• Capital ID
• Censhare
• Code Worldwide
• Direxxis
• MarcomCentral
• Saepio
• Aprimo
• HCL Technologies
• Allocadia
• Percolate
• Broadridge
• Sitecore
• Contentserv
• Bynder
• Wedia
• Newscred
• Inmotionnow
• Simple

For more information about this report visit https://www.researchandmarkets.com/r/sided5

View source version on businesswire.com: https://www.businesswire.com/news/home/20211027005923/en/