You have developed a robust website and it is now time to add an excellent design to it.
Well, there are plenty of people out there who can help you with your design needs.
But first, you got to be clear about whether you need someone who can help you with your web design or a group of professionals who can make your website stand out with their design skills?
We are sure a wise website owner would always choose the latter.
A website design company Atlanta, can give a professional touch to your design. Something a layperson cannot do.
Here are four reasons why you need a professional web design company:
1. An exemplary design help visitors find what they are looking for
Stats show that 6 out of 10 shoppers believe that a website’s usability plays a crucial role in determining their experience.
A lousy design can upset a user within seconds. On the other hand, it only takes 0.05 seconds for a user to form an opinion on your design.
The idea behind a good web design is to assist customers in finding out what they want to.
Professional web designers will integrate contact pages and about us sections in the navigation menu making it easy for your customers to find information.
It would be best if you kept the interface simple. Don’t ask your designers to make fancy changes like featuring the menu section in the footer.
2. A good design helps simplify the choices.
Some businesses believe that the word ‘more’ attracts customers like no other.
However, that is not entirely true as most customers these days are pretty skeptical about time. They don’t want to spend an hour looking for the product they need.
So, the idea of showcasing a plethora of categories does not work that well when most customers are looking for specific products.
A good design helps simplify choices for them.
For example, if you want to showcase study tables, chairs, rocking chairs, c-table, and chesterfield chairs on your website, then, instead of creating separate categories for them and complicating the design, you can simplify it by integrating all the products under one ‘furniture’ category.
Professional web design companies always create simplified designs for their clients.
3. A good design helps convert visitors into customers.
A good design benefits your visitors and plays a vital role in converting them into customers.
An optimal design will guide the users throughout the website and draw their attention towards special offers, rewards, and call-to-action buttons.
Web designs of 2021 are created keeping human psychology in mind.
Professional design companies have an in-house team of experts who are well-versed in understanding human behavior. They can figure out where a visitor is likely to click.
4. A good design is always focused on mobile-friendliness
Modern-day designers understand the importance of mobile friendliness.
Back in the day, when website design was a new thing, designers were mainly focused on creating a robust web design for desktops.
But, today, where more than 50% of users are operating the internet through mobile, it is impossible to sideline mobile-friendliness.
With search engines like Google adjusting their algorithms from desktop to mobile, websites have to be mobile-friendly to attain a higher ranking in Google’s SERP.
Without a good web design, your website cannot compete with the best in the business.
With search engine giants like Google considering a web design as a ranking factor for websites, you cannot go easy on web design.
A good web design is simple to use, mobile-friendly and helps convert visitors into customers.
Hiring a professional web design company in Atlanta will help you achieve all this and more.