The report "Frozen Bakery Products Market by Type (Bread, Pizza Crusts, Cakes & Pastries), Distribution Channel (Conventional Stores, Specialty Stores), and Form of Consumption (Ready-to-Proof, Ready-to-Bake, Ready-to-Eat) - Global Forecast to 2026", global frozen bakery products market is projected to reach USD 29.5 billion by 2026, from USD 22.3 billion in 2021, at a CAGR of 5.8% during the forecast period. The busy lifestyle of consumers has contributed to the growth of the bread manufacturing industry to produce new products that could cater to the rise in demand from consumers. The increase in consumption of frozen bakery products in the emerging markets of Asia Pacific and Latin America has also led to a rise in the sales of frozen bakery products. The demand for frozen bakery products in developing regions is driven by the increase in disposable income.
Drivers: Rise in demand for convenience food products
The increase in consumer preference for convenience food products indirectly encourages the demand for frozen bakery products as they require less time and effort. The processed food market is driven by the increase in the need for convenience due to the busy customer lifestyles. This, in turn, has led to an increase in demand for frozen bakery products. In addition, the high growth of the frozen food industry due to the fast-growing urban households of developing countries is projected to drive the demand for frozen bakery products. The rise in per capita income and the increase in the trend of snacking between meals are the key factors encouraging the demand for frozen bakery products. The development of retail channels in the form of supermarkets, hypermarkets, convenience stores, and specialty stores has encouraged the growth of the market. Frozen bakery products do not involve scratch baking and thus require less labor. Therefore, various bakers now prefer keeping frozen baked and parbaked items in their in-store bakeries.
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Challenges: Lack of transport infrastructure support in emerging markets
Refrigerated storage and transportation is a prerequisite for an efficient supply chain in this market. However, developing markets such as the Asia Pacific, Gulf, and Latin American countries lack efficient transport infrastructure and are not well connected. The missing links in these networks continue to limit route choice, while insufficient capacity and the poor quality of the infrastructure add costs and time to the transit.
By distribution channel, the conventional stores segment is the fastest-growing segment in the market during the forecast
periodConventional stores have the potential to be a prominent distributional channel for frozen bakery products. Niche retailers among these stores have also realized the opportunity to establish an effective retail chain. Earlier, these companies marketed their line of products only through exclusive stores situated in prime locations. However, these companies now understand the dynamic changes in consumer preferences for healthier food products. Hence, a majority of the companies are marketing their products across regions through all possible channels to ensure sustainability in the global market. Thus, distribution channels play a vital role in bridging the gap between key players of frozen bakery products and the end consumers in the market.
Increasing demand of healthy frozen bakery products due to customers shifting preferences and hence development of specialty frozen bakery products.
The specialty frozen bakery products market is projected to attain exponential growth in the future due to the increase in consumer preference as an alternative to unhealthy bakery products. The economic development in the emerging, as well as developed economies, has led to a highly dynamic market scenario of bakery products. The increase in health concerns among consumers has provided a lucrative growth opportunity for specialty bakery product manufacturers to introduce fortified, gluten-free, organic, low-calorie, and sugar-free products and develop a broad consumer base. These factors have led to an increase in the number of specialty bakery shops across the globe.
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Asia Pacific region is projected to witness the highest growth in the frozen bakery products market by 2026.
The Asia Pacific region is among the fastest-growing regions for frozen bakery products. The food & beverage industry has contributed significantly to the market growth in this region. Due to the growing population, rising incomes, and increasing urbanization the market growth is significant. These factors are projected to support the growth of niche markets, such as frozen bakery products. The market is driven by the increase in demand for convenience food products in developing countries such as India, China, Japan, and Australia. In the Asia Pacific region, China accounted for the largest share in the frozen bakery products market in 2020.
The key players in this market include Grupo Bimbo (Mexico), General Mills Inc. (US), Aryzta Ag (Switzerland), Europastry, S.A. (Spain), Conagra Brands, Inc. (US), Associated British Foods Plc (UK), Kellogg Company (US), Lantmannen Unibake International (Denmark), Vandemoortele Nv (Belgium), Premier Foods Group Ltd. (UK), Cargill, Incorporated (US), Flowers Foods (GA), Bridgford Foods Corporation (US), Coles Quality Foods Inc. (MI), and Dawn Food Products Inc (MI).
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