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Ajiri Launches Debut Collection Of Consciously Made Fashion Forward Lounge Wear

Ajiri Launches Debut Collection Of Consciously Made Fashion Forward Lounge Wear…giving pyjamas a new face of functionality and comfortability

Ajiri is redefining loungewear with its new collection of versatile and flattering pyjamas designs. The collection is a distinctive line of loungewear that blends unique fabric techniques with fashion-forward designs to create consciously made pajamas that empowers women from their intimate side. With lively colors such as Jam Red and Tiger Orange, Ajiri brings a whole new look of sensual and fierce to loungewear. 

For the longest time, loungewear has been designed to be casual and loose; a cross between sleepwear and athleisure. While they used to be versatile enough for relaxing at home and at most, grocery store runs, they were also made with dull and uninspiring fabric patterns. With a key understanding that the clothes worn whether at home or outside reflects a great part of a person, Ajiri decided that pyjamas can change from the usual shapeless and dull outfit to be something that a woman looks forward to donning. 

She would then set out to bring her creativity mixed with her West African origins to create the loungewear brand – AJIRI which means praise. The brand is therefore a breathe of fresh air to the loungewear industry as it utilizes exciting patterns and designs with deep meanings to inspire confidence. 

According to her, “After spending a large part of 2020 alternating between old t-shirts and boxers belonging to my exes, the idea that I had of me or at least, my image was dissolved in these shapeless clothes, colourless, dull, without souls, and unfortunately became my second skin.”  The Ajiri brand hopes that with each design, every wearer is able to connect with the part of herself that she loves the most

The collection also aims to celebrate cultural art forms that tell a story of empowerment for both its creator and wearer. As an introvert with a strong passion for fashion and no artistic skills, the Ajiri creator needed to collaborate with other young creatives, especially her designer, Raluca, to bring her imagination to life. Bringing the collection to life therefore helped her to get out of her comfort zone to in turn empower other women to see a brand new them, full of life whenever they looked in the mirror. 

With Ajiri, ladies get to have a garment that accentuates their curves in the most beautiful way. According to the founder, “Loungewear needs a refresh and we are here to make it happen.” The Ajiri design flatters all body shapes and sizes and is super comfortable. The long-sleeved romper with shorts over-serves its versatile purpose as a home wear and night out wear with no need to match it with another garment. Ajiri promises top quality, comfortability and style to every woman.

In the nearest future, Ajiri hopes to collaborate with different artists from diverse horizons to share, express, and praise creativity and personality through the most personal and authentic clothes women could ever own - a Pyjama. 

To shop Ajiri pieces, visit shop-ajiri.com

Media Contact
Company Name: AJIRI
Contact Person: Media Relations
Email: Send Email
City: London
State: England
Country: United Kingdom
Website: https://shop-ajiri.com/


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