You can’t even see the blade on the “sharpest” trimmers around.
The new SmartCut® EasyBlade™ line by Swingline® offers an innovative solution – a rotary trimmer with a completely concealed blade. Designed based on consumer feedback, these easy-to-use trimmers blend enhanced safety and ease-of-use features with cutting precision and a convenient three-second blade change without having to touch the blade.
“More and more consumers are using trimmers for projects such as trimming photos or brochures, creating presentations and display boards and school art projects,” said Susan DiPietro, category manager for Swingline. “And our new EasyBlade line incorporates all of the elements that consumers want from a trimmer – functionality, safety and design.”
With their patented technology, EasyBlade trimmers are perfect for use in offices, homes and classrooms. Key features include:
- The blade is never exposed – a revolutionary feature that complements the trimmer’s other safety features.
- Easy three-second blade change that eliminates the need for tools and little effort to make a blade change.
- Blade wear indicator – a feature on the EasyBlade Plus model changes from green to red when it’s time to replace the blade.
- Easy push rotary head that requires minimum force to cut paper.
- Cutting line indicator that shows exactly where the paper is cut to give consumers a precise, accurate trim.
- Manual paper clamp – a feature on the EasyBlade Plus model that holds paper in place for accurate cutting of higher capacities.
“Consumers look to Swingline for innovative, reliable and durable products,” DiPietro said. “And we carry on this tradition of excellence with the EasyBlade line.”
The EasyBlade line includes two trimmers – the original EasyBlade and the EasyBlade Plus, cutting up to 10 sheets of 20 lb. paper and up to 15 sheets respectively. The trimmers feature a 12” cutting length and can cut a variety of paper types. Ranging in price from $65.99-75.99, trimmers are available at www.swingline.com and will debut at Office Depot this fall.
In addition to the EasyBlade line, Swingline offers a variety of trimmers in different styles and sizes including high volume guillotines, portable fixed blade and rotary trimmers for office and home use.
About Swingline Products and ACCO Brands Corporation (NYSE:ABD)
Swingline, a business unit of ACCO Brands, is a leading brand in workspace tools for the business, home and mobile office. For more information, please visit www.acco.com/swingline.
ACCO Brands Corporation is a world leader in select categories of branded office products, with annual revenues of nearly $2 billion. Its industry-leading brands include Day-Timer®, Swingline®, Kensington®, Quartet®, GBC®, Rexel, NOBO, and Wilson Jones®, among others. Under the GBC brand, the company is also a leader in the professional print finishing market.
Contacts:
Mary Manyahilhal
312-499-5263 or mmanyahilhal@cushmanamberg.com
