Of all the trends to watch for investors coming out of the pandemic, the apparel industry could be one of the most interesting given that the transition back to normal life involves more in-person public appearances and social activity after a long period of its absence.
That has huge implications for fashion and apparel companies because people need to rebuild their wardrobes, which positions the industry for outsized growth relative to other areas of the market.
People are also financially better off than they were before the pandemic so there’s consumer spending power to back up that need. Indeed, according to NPR.com, Americans stashed away $2.7 trillion in excess savings over the pandemic even as inflation rates hit a record high (1).
This is especially true for wealthier consumers (2).
With both the need and the means lined up, investors may want to pay special attention to stocks in the apparel space (3) such as PVH Corp. (NYSE:PVH), Under Armour Inc. Cl C (NYSE:UA), Tapestry Inc. (NYSE:TPR), American Eagle Outfitters Inc. (NYSE:AEO), TJX Cos. (NYSE:TJX), Gap Inc. (NYSE:GPS), and Urban Outfitters Inc. (Nasdaq:URBN). (4)
However, one small cap name in the space could deserve a deeper look given that it appears to be emerging as a new prospect in the making without much interest yet from the crowd: FBC Holding Inc. (OTC US:FBCD).
FBCD is really centered around its primary brand, Formrunner Apparel Inc., which is a wholly owned subsidiary of FBC Holding, Inc. Formrunner Apparel Inc. carries a variety of Top-Notch Streetwear & Accessories located in Scottsdale, Arizona. (5)
Formrunner can be viewed and bought on the Company's website at www.formrunnerapparel.com.
FBC Holding Inc. (OTC US:FBCD) is a small but up-and-coming brand in the apparel space dedicated to individual identity and expression.
The company most recently announced that it is looking to establish a Brand Ambassador as a potential outlet to expand the apparel line to get a better name around the world.
According to its release, the company has been working diligently to enter the Entertainment/Music Industry through multiple connections and relationships to big Hip-Hop & Rap Artists.
In other words, we may not have too long to wait for the real news, which could potentially be an important catalyst for FBCD shares.
As noted by the company, the apparel market encompasses every kind of clothing, from sportswear to business wear, from value clothing to statement luxury pieces. After difficulties in 2020 during the coronavirus pandemic, when sales across the apparel industry took a hit, the global demand for clothing and shoes is set to rise again.
FBC Holding Inc. (OTC US:FBCD) CEO and President, Lisa Nelson, stated, “By having a Brand Ambassador to represent our clothing line, this will make Formrunner Apparel reach its true potential along with explosive revenue and exposure… In 2022, Brand Ambassadors are the most impactful way to boost a brand. Brand ambassadors supply the human aspect to marketing campaigns. The more people get to know a brand, the more likely they are to buy. They can also help to build up positive online reviews and comments which affects the way potential customers view products." (6)
Shares of FBCD are beyond oversold. The stock is down severely on a year over year basis (7). RSI has printed as low as 23 during the decline and still sitting near 30 on the weekly chart, which technicians generally treat as an oversold upside signal (8). If important news attaching the Formrunner brand to a major entertainment influencer hits with the stock in this deeply oversold state, it could get awfully interesting awfully quickly.
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