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Cinedigm to Utilize State-of-the-Art Technology to Localize The Bob Ross Channel

Cinedigm Partners with UK-based Papercup to Localize The Bob Ross Channel Across Linear, AVOD and SVOD Platforms

LOS ANGELES, CA / ACCESSWIRE / October 7, 2021 / Cinedigm (NASDAQ:CIDM), the leading independent streaming company super-serving enthusiast fan bases, announced today its partnership with artificial intelligence-based startup Papercup to adapt the iconic Bob Ross series The Joy of Painting for millions of additional viewers worldwide. Cinedigm and Papercup have partnered to dub, for the first time, the entire catalog of Bob Ross's iconic painting show into Latin American Spanish and other key languages. The intent is to roll out in the US & Latin America followed by other international territories. The much-loved series runs on public television stations, and in its 31 seasons, The Joy of Painting won three Emmy awards.

Cinedigm, the exclusive distributor of The Bob Ross Channel across OTT, was seeking hyper-accurate matching in order to catch all of Ross's sweet phrases and sounds that traditional translators often miss, in addition to a scalable solution to efficiently localize hundreds of hours of content into various languages. Cinedigm's ultimate goal is to expand distribution of Bob Ross's television series to a global audience. AI voice startup Papercup was able to provide a scalable service to automate time-consuming parts of the dubbing process through the use of machine translation and synthetic speech that has been extensively trained via machine-learning. This process outputs a fully localized audio language track that utilizes a synthetic voice imperceptible from a human voice. The Company plans to dub all 31 seasons of The Joy of Painting content into Latin American Spanish for distribution across the burgeoning Spanish-language streaming market.

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"The Bob Ross Channel is one of our most successful channels due to its broad appeal and the magic that Bob Ross' talent and innovation brought to the screen. In partnering with Papercup, we are harnessing an innovative technology partner to extend the reach of The Joy of Painting by utilizing cutting-edge technology to seamlessly dub his voice using artificial intelligence and synthetic speech. As streaming services continue to expand worldwide, this will allow us to reach a previously untapped global audience," said Tony Huidor, Chief Technology & Product Officer at Cinedigm. "This is a pivotal time for the entertainment industry as demand for streaming content adapted for local markets continues to grow. We seek to make the most of our channel portfolio by adapting our content for international markets. Partnering with Papercup will allow us to achieve this goal and scale our business by utilizing their AI technology."

"A project like this is exactly why we built our technology - unlocking hundreds of hours of quality content stuck in a single language with our speech translation system," said Jesse Shemen, Chief Executive Officer and Co-Founder at Papercup. "It's validating to see our technology work at such a large scale across multiple languages and enable the introduction of strong branded content to a new global audience."

An innovator in the digital transformation of the entertainment industry for more than two decades, Cinedigm's core mission is to entertain the world by building the world's best portfolio of enthusiast channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm's streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting) and family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers, led by Bob Ross (The Bob Ross Channel) and soon Elvis Presley (The Elvis Presley Channel). Cinedigm's ultimate goal is to build destinations that immerse viewers in content they love while staying at the forefront of technology as the streaming industry continues to evolve.


For more than twenty years, Cinedigm (NASDAQ:CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world's largest media, technology and retail companies. For more information, visit Cinedigm uses, and will continue to use, its website, press releases, SEC filings, and various social media channels, including Twitter (, LinkedIn, Facebook (, StockTwits ( and the Company website ( as additional means of disclosing public information to investors, the media and others interested in the Company. It is possible that certain information that the Company posts on its website, disseminated in press releases, SEC filings, and on social media could be deemed to be material information, and the Company encourages investors, the media and others interested in the Company to review the business and financial information that the Company posts on its website, disseminates in press releases, SEC filings and on the social media channels identified above, as such information could be deemed to be material information.


Papercup was founded in 2017 by Jiameng Gao and Jesse Shemen with a mission to make all the world's videos watchable in any language. Using state-of-the-art machine learning, Papercup has created an AI system capable of translating people's voices into other languages. The delivery is indistinguishable from human speech and can also retain the characteristics of the speaker's voice. Papercup empowers content owners such as Sky News (a Comcast company), Insider, Discovery and Cinedigm, to localize their videos at scale and reach global audiences eager to watch videos in their native language; which they couldn't access before. The London-based startup has raised millions of dollars in funding to date, with backers including leading venture funds LocalGlobe, Sands Capital Ventures, Guardian Media Group Ventures, Entrepreneur First, and BDMI, as well as media leaders Sky. For more information please visit,


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SOURCE: Cinedigm Corp.

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