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Maryfé González: A Spanish Entrepreneur Paving the Way to the American Market

MIAMI, FL / ACCESSWIRE / December 4, 2023 / Meet Maryfé González, a seasoned entrepreneur hailing from Madrid, Spain, with a passion for American culture. Specializing in Advertising and Marketing in both the United States and Spain, Maryfé has become a go-to consultant for Spanish SMEs aspiring to enter the American market.

Maryfé González embodies the spirit of turning dreams into reality through meticulous planning and dedication. With a rich background in advertising and marketing, she has been providing consultancy services for nearly five years in Miami, gaining recognition from the City of Miami, which honored her with the Keys to the City for her significant contribution to the development of Miami County.

Maryfé's extensive experience, including roles at renowned advertising agencies like Carat and Equmedia, and her position as a jury member for the Eficacia awards, has positioned her as an expert in the field. Recently appointed as a Certified Mentor by SCORE, a collaborating company of the SBA Government agency, she now advises medium and small businesses in Miami Dade.

Strategic Hub with Vast Potential

Miami, a melting pot of cultures, serves as a strategic enclave with access to over 300 million potential clients. Maryfé highlights the city's effectiveness in blending the American system with the creativity of Spanish speakers. Furthermore, she emphasizes the advantages offered by the state of Florida, including the absence of state taxes.

Tapping into "Latin Power"

The main opportunity for Spanish SMEs in the American market lies in the growing influence of the "Latin Power." Latinos, constituting 18% of the population and projected to reach over 30% by 2050, play a crucial role in the nation's economy. Maryfé stresses the importance of understanding and connecting with the Spanish-speaking market within the United States, considering linguistic and cultural nuances.

Cultural proximity, empathy with Spanish products, and the prestige of Spanish brands are powerful advantages for Spanish companies entering the American market. Maryfé's expertise helps businesses navigate these dynamics successfully.

Success Stories and Growing Opportunities

Large Spanish companies like Cosentino, Compaq, Banco Santander, and Roca have established a presence in Miami, but Maryfé's consultancy services have also empowered numerous SMEs to thrive. From boutique winemakers and pastry shops to jewelry and fitness concepts, Spanish companies find success in the American market with Maryfé's strategic guidance.

Consulting Rooted in Experience

Maryfé attributes the success of internationalization projects to professional advice backed by experiences and confirmed cases. Drawing from her own journey of internationalizing her company, she emphasizes the importance of emotional coaching alongside a robust marketing strategy. Her role is to guide companies through the vast American market, helping them analyze opportunities and focus on their strengths.

In Maryfé's words, "The key is that they know how to analyze opportunities or market niches and focus on what they know how to do successfully." With her passion, expertise, and dedication, Maryfé González continues to open doors for Spanish entrepreneurs in the dynamic landscape of the American market.


Country: United States
Media Contact: Jorge Oliva Álvarez
Company: Jorge Oliva Álvarez
Phone Number: +34661791182

SOURCE: Jorge Oliva Álvarez

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